What is StorySelling?
Do you have a great product or service, but sometimes struggle to communicate it in a way that buyers engage with? What if a few tweaks could make all the difference and get customers to ‘Yes’ much more quickly?
StorySelling is a short intervention that leadership and sales teams use to hone both their marketing messaging and their client interactions / pitches to deliver greater sales with less effort.
Together we cover topics like how to avoid a perception of arrogance or amateur and hit the sweet spot of authority, the hero v guide paradigm and – of course – the keys to crafting great stories that really connect to your audience.
“Working with Form has given us a strategic framework to grow and scale our business, entering new markets and developing new service offerings.”